Where’s The Freight?

The Wall Street Journal reported yesterday that despite the increased profits some companies are seeing, the lack of a typical fall demand surge is hurting their stock ratings.

As retail companies gear up for Christmas and the holiday season, freight companies gear up for higher demand and greater profits. At least, that’s the way it’s been. What do we make of this cooling trend? Is this a sign of the times; will increased internet shopping lead to year-in, year-out less fall demand for shipping? Will the industry see demand surge in different, unexpected times of the year?

For the company who still has freight to move this fall, the depressed shipping volume leads to depressed rates. And while that’s not good for freight companies, it is good news for the shippers.

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